Putting Words into Action: Marketing Organic Products with Existing Brand Associations
نویسندگان
چکیده
منابع مشابه
Beyond Beijing: putting words into action.
The Fourth World Conference on Women acknowledged that environmental degradation 1) disproportionately affects poor women who are powerless to control it, 2) is linked to poverty, and 3) jeopardizes women's reproductive health. Thus, the Platform for Action addresses environmental inequalities among its 12 areas of critical concern, and the governments who signed the consensus agreed to take a...
متن کاملPutting social marketing into practice.
campaigns: what works? Newbury Park, CA: Sage, 1992. 5 Hornik RC. Public health communication: evidence for behavior change. Mahwah, NJ: Erlbaum, 2002. 6 National Cancer Institute. Making health communication programs work: a planner’s guide. Bethesda, MD: NCI, 2002. 7 Kreuter M, Farrell D, Olevitch L, Brennan L. Tailored health messages: customizing communication with computer technology. Mahw...
متن کاملMarketing Strategies for Organic Products in Iran
The strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. Although, there are evidences of the growth of organic farming in Iran but, there are no useful information and proposals for making marketing strategies in organic production hol...
متن کاملPutting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing
This paper considers how marketing can be made more appropriate in entrepreneurial contexts by proposing a conceptual model of the processes of marketing as undertaken by entrepreneurs. Although marketing is a key factor in the survival and development of business ventures, a number of entrepreneurial characteristics seem to be at variance with marketing according to the textbook. These include...
متن کاملPutting ABox Updates into Action
When trying to apply recently developed approaches for updating Description Logic ABoxes in the context of an action programming language, one encounters two problems. First, updates generate so-called Boolean ABoxes, which cannot be handled by traditional Description Logic reasoners. Second, iterated update operations result in very large Boolean ABoxes, which, however, contain a huge amount o...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2018
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v10n2p1